VISION EASE Introduces Clear Blue Filter FSV Lenses
Now available from Vision Ease is the Clear Blue Filter FSV Lenses. The new polycarbonate stock lenses are available in 65mm and 75mm diameter from +4.00 to -8.00 spheres out to -2.00 cylinder. Vision Ease Clear Blue Filter lenses provide 100 percent UV protection (400nm) and filter high-energy blue light in a crystal clear, everyday polycarbonate lens. Filtering properties are built into the lens, not a coating. An excellent upgrade for consumers looking to protect and maintain eye health, Clear Blue Filter lenses filter over three times more blue light than standard polycarbonate lenses at 420nm, and fifty-one percent of high-energy light between 380 and 460nm. And because they’re especially vulnerable, often in-and-outdoors with just a single pair solution, children can benefit most as 70 percent more high-energy light reaches a child’s retina. It is the only clear lens in the industry to carry the Skin Cancer Foundation Seal of Approval—recommended as an effective UV filter for the eyes and surrounding skin. For more information visit www.visionease.com.
HOYA Launches Sensity
HOYA Vision Care has launched Sensity in the U.S., a new brand-differentiating photochromic lens technology. Photochromic lens wearers are often disappointed with the inconsistency of lens activation and fade back performance at different times of the year. This is an issue particularly for people who live in distinctive four-season climates. Sensity has Stablight Technology, which ensures the lenses perform consistently in varying climates and temperatures.
“The only way for independent practices to overcome commoditization and price erosion is for HOYA to provide them with new technology that is not available anyplace else,” said Barney Dougher, president of HOYA Vision Care, North America. He continued, “Sensity is not a ‘me too’ product. It has distinctive technological advances in its processing and performance that will provide points of differentiation for independents that will make their patients happy.” For more information visit www.sensitylenses.eu/en/Home