Green Brothers Open New Wholesale Lab

By

Staff Reports

 

Mike and Bernie Green have have opened a new, independent wholesale laboratory, Green Optics. The new, state-of-the-art, 24,000-square-foot facility is outfitted with the latest technology for digital lens processing, dip hardcoating, anti-reflective coatings and mirror coatings.

Green Optics is enabled to produce Varilux and Shamir digital lens designs as well as their own FormTech family of premium lens products. Also featured, is on-site production of Crizal and VistaPure A-R coatings, as well as Green Optics’ exclusive SunRider Performance Mirrors.

“By breaking the industry trend of out-sourcing, Green Optics is able to provide a 24- to 48-hour average turn time to our customers,” said Mike Green, President of Green Optics. “Our goal is to be easy to do business with, offering high quality products and the very best customer service, with consistently fast delivery times. The continued consolidation of optical laboratories has resulted in fewer choices, slower turn times, decreased quality, and a corporate mentality that makes life more difficult for ECPs. Green Optics is committed to dismissing that mentality and sees an opportunity to stand apart from the rest.”

Green Optics’ core management team is comprised of handpicked industry veterans, with an average of 25 years’ experience. “My brother and I know that to be successful, we need to surround ourselves with the very best people in the industry,” said Bernie Green, Executive Vice President of Green Optics. “Our talented team knows the industry inside and out and has the experience and authority to do the right thing for our customers.”

Green Optics is based in Auburn Hills, MI. Founders Mike and Bernie Green also founded Great Lakes Coating Laboratory in 1994. Great Lakes grew into a successful laboratory before being sold to SOLA in 2006, and is now part of the Zeiss lab network. Green Optics is designed to produce 1,500 pairs of RX lenses and 4,000 pairs of custom lens coating per day for customers across the U.S. For more information, visit http://GreenOpticsUSA.com.


CURRENT ISSUE


Labtalk-November/December 2017