Overheard at Transitions Academy

By Rose Harris

Now that Transitions Academy has come to a close, it’s time to apply what you have learned from this year’s event and start planning for next year.

What goals did you set forth during the event and what have you done so far to achieve them? This year’s Transitions Academy was full of educational content for growing your lab and helping your customers grow their businesses with Transitions® lenses. The “My Light” theme encouraged you to think about what drives you to reach your goals, in life and at work. The variety of courses and workshops were chosen to inspire you and give you the tools and information you need to succeed with the Transitions® brand. Take a look at how you can leverage the information that was shared during this year’s Transitions Academy, and how you and your customers can attend the event next year.

Access Materials from Academy

Launched during Academy and new for 2017, the Transitions® Connect program is where you can get access to all of the best resources from Transitions Academy. Presentations, videos, handouts and more are all available for Connect members to access, download and share. As a connected representative you’ll also enjoy fast-track priority access to other marketing and education tools, point-of-sale materials and easy online ordering, the latest product news, demo tools and free fits, and exclusive promotion programs designed specifically for connected representatives.

It all adds up to growth and success, for you and your accounts. Plus, you’ll have priority access to register for Academy in 2018 and the opportunity to win an all-expenses paid trip to the event by participating in Connect Rewards throughout the year. Visit TransitionsConnect.com to get connected today.

Earn a Spot to Attend in 2018

You weren’t able to attend Transitions Academy this year and want to attend in 2018? Make it a goal to be a Transitions Innovation Awards finalist this year and receive a trip for two to the 2018 Transitions Academy.

The Transitions Innovation Awards program recognizes and celebrates loyal partners and individual optical industry professionals from Canada and the U.S. who have shown the highest level of commitment to growing their business with Transitions Optical’s family of products and programs. Optical laboratories that employ creative and strategic marketing tactics to effectively promote the Transitions brand or family of products among customers should submit their nomination for the “Best in Marketing” category. If you offer training for your customers in a creative way, the “Best in Training” category is where you can submit your best work for nomination. Finally, the “Transitions Brand Ambassador” category is perfect for the individual in your company who best showcases their dedication to being an influential advocate of the Transitions brand.

If you are interested in being considered for one of the specified categories, continue your hard work this year and keep an eye out for the Transitions Innovation Awards nominations period in October.

Get Your Customers to Attend

Share the Transitions Academy experience with your customers by getting them to attend in 2018. Inform your customers of the different ways they can attend and have them start planning now.

Do your customers already have success with selling Transitions lenses? Nominate them for the Transitions Innovation Awards. Would your customers like to grow their business with Transitions lenses? Let them know if you’re planning to provide opportunities and promotions for them to earn their way and attend as your guest. Whether it’s your first time attending Transitions Academy or you haven’t missed one yet, there is always something new for you to take away.

Contact Rose Harris at rharris@transitions.com.


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May/June LabTalk 2017