Shamir Launches Blue Zero, Moves to 100 Percent Freeform

Shamir Insight, Inc. manufacturer of premium Freeform® progressive and single vision lenses, announces the release of their blue light blocking lens, Shamir Blue Zero™. Shamir Blue Zero™ absorbs HEV blue light, offering premium protection for patient’s visual health. This revolutionary lens provides a protective solution for most Shamir Freeform® designs, making it ideal for everyday progressive, single vision and work solutions.

Shamir continues their dedication to providing the marketplace with the most advanced technologies, premium materials and treatments. Shamir Blue Zero™ was developed in response to a growing demand of needed protection from potentially harmful artificial light that falls within the 415-455nm range of the light spectrum.

Blue light is found in everyday life, with exposure outside as well as inside through artificial light and digital devices. Overexposure to HEV light can lead to tired eyes, dry eyes, eye strain, insufficient visual contrast and headaches. At worst, it increases the risk of macular degeneration and retinal disease. With continual exposure throughout the day most people experience a hard time falling asleep and daily fatigue.

“With the ever-increasing amount of time people are spending on their phones, tablets, computers and TV it was vital that we met the needs of these patients and offered a protective solution. Shamir Blue Zero™ allows for ultimate protection indoors from blue light while maintaining nearly clear, lens clarity. We are excited about the opportunity to provide eye care practitioners with this level of protection to their patients. Just as sunglasses are important outdoors, Shamir Blue Zero™ is as necessary indoors and the marketplace is realizing that.” Mark Becker, VP of Marketing and Strategic Partnerships.

Meanwhile, Shamir is taking a “forward-facing measure,” removing all molded product offerings and announcing the move to 100 percent digital, Freeform® lenses. No longer feeling it’s appropriate to support old technology, moving forward, Shamir will only offer semi-finished single-vision lenses, focusing solely on advanced Freeform® designs.

“Eliminating molded products from our offering was an easy decision for us. Labs and Eye Care Practitioners share our vision in providing patients top-tier solutions that include better customization, overall clearer fields of vision and less quality issues. Semi-finished PAL’s limit us to standard designs for every patient, and as a company we’ve set higher standards for ourselves. Our goal is to provide the most advanced customized solutions and removing ourselves from molded products allows us to do exactly that. As our technology and lens solutions advance it makes perfect sense to discontinue designs that are not the best solutions for patients.” Raanan Naftalovich, CEO, Shamir Insight.

Shamir says it believes strongly in their decision as technology is leading the world. The introduction of the revolutionary Spark Mi™ measuring device is just another example of that. Customization is key and digital is the only way to provide that unique customization to each individual patient. From measurements with the Spark Mi™ to individualized lens designs, Shamir wants to provide the most technologically advanced personal experience to patients. It will not be long before other companies follow in their footsteps realizing the importance of focusing on the way of the future.

VISION EASE Releases New Occupational Lens Line

Designed to improve near and intermediate visual comfort for lens wearers, VISION EASE announces its new line of occupational lenses. These digital backside lenses are designed with office ergonomics in mind, for optimal viewing zones during specific tasks.

“Both at work and at home, people often spend many hours each day focused on screens and nearby objects,” said David Hoagland, Senior Product Manager at VISION EASE. “VISION EASE’s new occupational designs have been created with maximum comfort in mind for those extended, up-close activities. With these lenses, eye care professionals and retailers can offer their patients a solution specific to their needs, whether that’s working on a computer or interacting with a larger office environment.”

The lens line includes three styles: VISION EASE Computer, VISION EASE Desk and VISION EASE Office. Each design is uniquely suited for different uses in office settings. VISION EASE Computer lenses are designed to maximize the wearer’s viewing zone for tasks closer than 6 feet*, such as reading, working with objects in their hands, or focusing on devices and computers.

Meanwhile, VISION EASE Desk lenses are intended to provide a versatile option for wearers who need roomy near and intermediate zones up to 12 feet to view screens and engage with others near their desks, while Office lenses are designed offer improved vision over general-purpose progressives for viewing ranges up to 20 feet. These lenses enhance near and intermediate vision as a wearer moves from meetings to computer throughout the day.

For more information,                                                    

LABTECH: New Products September/October 2016

Satisloh North American Headquarters Expand — Again

Satisloh North America continues expanding their headquarters, based in Germantown, Wisconsin, with a recently completed 13,000 square foot addition to their warehouse as well as moving their training Academy into space vacated by another tenant. The company has been in Germantown, Wisconsin for 23 years and has expanded their headquarters’ footprint six times—or on average every 4.5 years.

“Only two years after moving to this new, bigger space, we continued growing and now occupy the entire building 56,000 square feet,” said Pete Lothes, Satisloh president/CEO. “Because of our much larger warehouse space, we now house all products at our headquarters. Previously, we rented space at other locations because we simply did not have enough room for our entire inventory.”

The company’s training program, Satisloh Academy, now has 12,000 square feet of private training space for attendees that travel to Germantown. The newly expanded Academy space also features a dedicated classroom as well as a private kitchen and entrance. The expanded space includes a tradeshow staging area, as well. For more information visit

Laser Engraver for Optical Materials

Eye DNA announces release of EyeBeam, a laser engraver for optical materials compatible with Eyedentify eyewear and accessories. This new machine enables the operator to easily create their own branded private label product, via engraving names and logos on plastic and metal eyewear in seconds. EyeBeam features a laser for high-speed marking and engraving with a highly accurate resolution of .01mm, and a 3axis adjustment table.  Eyedentify Ophthalmic is a collection of optical frames and materials that work in conjunction with the EyeBeam laser engraver.  Intended for optical laboratories and retailers interested in private label production. How it works: Branding or personalization such as logos, text, and images are rapidly etched or marked by laser beam using easy-to- use computer software configures graphics and controls operation of the laser. The laser is rated for 100,000 hours of marking before service recommendation and comes with a one year warranty for any manufacturer defects. For more information please visit

New from Coburn Technologies the HPE-8000X Exxpert Edger

“HPE-8000X is the successor to our current model, HPE-8000, and now provides a multitude of new features and advancements to support the continuously changing needs in lens and frame technology,” states Wayne Labrecque, vice president of sales for Coburn Technologies.

New key features of the HPE-8000X include:

• Step Bevel Cutting: Newly introduced “step bevel cutting” assures that the lens will fit precisely into high-wrap sunglasses even with special shape cuttings, such as ventilation holes.

• 11 Different Lens Edge Finishes: More options are now available for different jobs.

• Reduce lens slippage: Adaptive swivel chuck is used to clamp the lens more evenly, while eliminating lens slippage.

• Import & Store DCS (OMA) Directly: Directly import DCS job files including frame shape, FPD, finishing style, lens material, drill coordinates and more.

• 6 Different Edging Positions: Various edging position options help provide more choices when matching lens and frame eye wire geometry.

• Retouch Support Back Up: Saves up to the last three retouch jobs allowing user to go back and edit recent jobs
if necessary.

“The step bevel function has been considered a very high end, but expensive, option. Now, with the HPE-8000X, we are changing this preconceived notion by offering this high-end feature at an affordable price point,” states Bruno Yun, senior sales application engineer for Coburn Technologies.

The Expert Edger, HPE-8000X, will be showcased at Vision Expo West in Las Vegas, Nevada, booth LP6075. For more information visit, or call 1-800-COBURN-1 for pricing and additional details.

Lens Design, Coating and Materials from Rodenstock
Impression FreeSign 3

The Rodenstock development team is quite justified in calling Impression FreeSign 3 its best progressive lens of all times. Due to its patented flexible design technology, the lens provides unrestricted vision and can be perfectly matched to the personal lifestyle of the wearer. Thanks to patented Eye Lens Technology, progressive lenses are calculated on the basis of the latest physiological findings. With the combination of Impression FreeSign 3 and the DNEye ordering option, the aberrometric measurement data of the eye is incorporated into the lens optimization. That way the spectacles wearer receives a customized solution matched to his personal lifestyle, which he can exploit 100 percent of his individual vision potential. For more information visit

Solitaire 2

The 20-year success story of the Solitaire technology continues with Solitaire 2. The refined premium finishes were perfected and provide excellent all-round protection for lenses. Thanks to the plasma-assisted high-tech coating technology, which is applied in special high-vacuum systems, the scratch-resistance is twice as high as conventional lenses with an anti-reflection coating. A super anti-reflection coating, dust-, dirt- and water-repelling properties, climate-resistance, antistatic properties as well as an anti-fogging effect with Rodenstock FogFree are among the functions that a Rodenstock customer can expect. Through optimum UV protection against light that is incident from the front as well as the side, strain on the eyes from this harmful light component is also reduced. Rodenstock offers a 3-year guarantee on the high-tech finishes. For more information visit

ColorMatic IQ 2

ColorMatic IQ 2, self-tinting lenses are based on new dyes with a unique molecular structure. Appealing design colors, very true colors as well as even deeper tinting even on hot days and in the shade make these quality lenses into the ideal companion for everyday life. The new photochromic molecules are bigger and react more sensitively to UV light, through which the spectacles wearer experiences perfect tinting in the shade as well. The new molecular structure makes it possible to have deeper tinting than before at high temperatures and provides the perfect balance between the degree of tinting, becoming lighter quickly and clarity indoors. For more information visit



August/September LabTalk 2017